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UEFA Appoints IMG as Worldwide Master Licensee

June 20, 2014

UEFA-IMG Licensee Deal

The Union of European Football Associations (UEFA) announced this past May that it has appointed IMG Licensing as its master licensee for its EURO 2016, European Under-21 Championship, European Women’s Championship and Futsal EURO.

The global-rights deal includes national team competitions until 2017, with a primary focus on UEFA EURO 2016 in France.

“As part of the continued growth of national team football in Europe, UEFA EURO 2016 will, for the first time, feature 24 teams, delivering a significantly enhanced commercial platform with 65% more matches and almost 80% more tickets available for fans, compared to the last edition,” said Guy-Laurent Epstein, marketing director of UEFA Events SA.

IMG Licensing will develop a licensing program to reflect UEFA’s growth and appeal to all segments of soccer and sports fans through officially licensed products.

Both core-category and creative licensees will be sought to design, produce and distribute different ranges of fan, lifestyle, fashion and leisure products to be sold throughout Europe and other worldwide markets. Specific retail partnerships also are expected to be confirmed.