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PUMA, Arsenal Announce Partnership

By Jamar Laster
July 7, 2014

PUMA has agreed to become the official kit partner of Arsenal Football Club, effective July 1.

According to the agreement, PUMA has acquired wide-ranging licensing rights to produce the playing and training kits for all Arsenal teams, in addition to acquiring wide-ranging licensing rights to develop other Arsenal-branded merchandise on a global basis.

Both organizations will work together to bring further innovation into PUMA’s performance apparel range. Both organizations also will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its global fan base, profile and reputation.

“Arsenal have been a key strategic target for PUMA for a number of years now,” says Bjoern Gulden, CEO of PUMA. “Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organization, we’re proud to have signed this partnership with a truly global football club.”

“We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own,” says Ivan Gazidis, CEO at Arsenal. “This represents another important step forward in Arsenal’s progression on and off the pitch.”

For more information, visit arsenal.com. — J.L.