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Panini America Inks Trading-Card Deal with Three Colleges

By Jamar Laster
October 24, 2014

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Panini America, Irving, Texas, has announced an agreement with the University of Georgia, University of Kentucky and University of Miami that will allow the company to exclusively use each university’s marks in its trading-card products.

In addition, the exclusive agreements will mark the first time since 2009 that Panini America will include college-branded cards in its NBA, NFL and MLBPA trading-card products.

“This is a significant announcement not just for us, but for the entire trading-card industry,” says Panini America CEO Mark Warsop. “Some of the most collectible players that we work with across all sports are closely associated with these three universities and we’re genuinely excited to be able to honor their collegiate accomplishments in our products.”

The new agreements will take effect with the release of Panini America’s 2015 NFL/NFLPA trading-card products, 2014-15 NBA and 2015 MLBPA products launching in spring 2015.

Panini plans to announce partnerships with a number of other schools over the next several weeks.

“College sports fans are some of the most rabid and loyal fans on the planet,” says Jason Howarth, vice president of marketing for Panini America. “We are looking forward to creating meaningful marketing activations with our collegiate partners to establish a deeper connection to college sports fans and the universities they root for.”

For more information, visit paniniamerica.net. — J.L.