Sports Licensing and Tailgate Show

January 23-25, 2018 Las Vegas Convention Center, South Hall

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LIDS Launches NBA Apparel Customization Program

By Jamar Laster
November 20, 2014

LIDS Sports Group, Indianapolis, has announced its first-ever retail offering of customizable and personalized NBA apparel and headwear.

Through a partnership with the National Basketball Association (NBA), fans can customize the new adidas NBA Swingman jersey with any NBA player name and number — or personalize jerseys with their own names and numbers — in more than 70 Locker Room by LIDS stores nationwide. Player customization or personalization of current NBA team logo adidas and Mitchell & Ness headwear also is an option in more than 800 LIDS and Locker Room by LIDS locations across the country.

“As a national leader in fanwear, our primary goal is to provide our customers the ability to express their personal style and love of the game — not just for some of the teams and top stars, but any player, any team, any time,” says Ken Kocher, president of LIDS Sports Group. “Through select professional sports partnerships, custom embroidery capabilities and a wide selection of styles and sizes, we are committed to giving our customers the official gear they want, right when they want it.”

In support of the new adidas NBA Swingman jersey and customization offerings, a commercial (shown above) featuring Andrew Wiggins of the Minnesota Timberwolves recently launched across national television and digital/social media platforms.

“We are always looking to bring new and exciting merchandise to our fans,” said Brian Keegan, NBA vice president, global retail development. “The new NBA Swingman jersey, coupled with the customized and personalized programs, accomplish this goal and provide our fans a unique and compelling customer experience at LIDS and Locker Room by LIDS stores.”

For more information, visit lids.com. — J.L.