MLBPA Gains Licensing Momentum
The Major League Baseball Players Association (MLBPA), New York, recently secured several licensed goods and merchandise deals, furthering its promise to protect and promote the interests of every Major League Baseball (MLB) player.
“We have hundreds of players, each with their own personalities and makeup, that are essentially their own brands,” says Evan Kaplan, director of licensing and business development, MLBPA. “The opportunities for MLB players can be localized or global — we have a unique ability to reach fans and consumers.”
Recently, the MLBPA executed a partnership with Zepp, a sports-based technology company that developed a baseball sensor and app that allows users to compare their swings to those of MLB players.
Other successful ventures include partnering with Day 6 Sports Group to relaunch the “Backyard Sports” franchise, and teaming with Konami and MLB players for a series of social content initiatives during the offseason.
For more information, visit mlbpa.org. — J.B.