MLS Announces TV Deal in China
Major League Soccer (MLS), New York, has announced a partnership with China’s leading digital sports broadcaster, Lety Sports, that will bring live league matches to mainland China.
The deal will stream at least two MLS regular-season matches per week across Lety’s online services, to go along with the AT&T MLS All-Star Game; at least two matches from the new Decision Day; the MLS Cup Playoff game; and the MLS Cup.
“We are excited to add Letv, an innovative leader in digital video, to our growing list of global media partners,” says Gary Stevenson, president and managing director, MLS Business Ventures, in a statement. “China is a priority market for our international strategy and Letv’s commitment to bring MLS games to viewers is a significant step in increasing the relevance and popularity of the league worldwide.”
The partnership in China comes after recent similar agreements with Globostat in Brazil, Sky Sports in the UK, pan-European broadcaster Eurosport, and Abu Dhabi Media in the Middle East and North Africa.
For more information, visit mlssoccer.com. — J.B.