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NFLPA Hosts Rookie Premiere

By John Burns, Associate Editor
May 29, 2015

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The NFL Players Association (NFLPA), Washington, D.C., is hosting the 21st annual NFLPA Rookie Premiere in Los Angeles from May 28-31.

The event will feature more than 40 of the top rookies from the 2015 NFL Draft, along with a sizable amount of business partners looking to grow their brands, create and promote product rights, and leverage marketing opportunities.

“NFLPA Rookie Premiere is the best opportunity for our partners to engage early on with the next wave of the NFL’s marketing stars,” says Ahmad Nassar, president, NFL Players Inc. “Beyond providing a platform to learn about the business of football and benefits of their union as they game plan for their new careers, Rookie Premiere gives players a chance to showcase their personalities so that the NFLPA team can use that insight to connect the right players with the right brands to tell their story.”

Some of the 2015 NFLPA Rookie Premiere partners on site include: Topps, Nike, Panini America, Fanatics, FedEx, Uber, Samsung and Gatorade.

Several big-name rookies participating this year include quarterbacks Jameis Winston and Marcus Mariota of the Tampa Bay Buccaneers and Tennessee Titans, respectively, New York Jets defensive end Leonard Williams, Oakland Raiders wide receiver Amari Cooper and St. Louis Rams running back Todd Gurley.

For more information, visit nflpa.com. — J.B.