Fox Sports Secures long-term deal with NHRA
The National Hot Rod Association (NHRA), Glendora, Calif., announced that starting in 2016, the NHRA Mello Yello Drag Racing Series will be televised by Fox Sports 1 (FS1), with four events airing on the network’s national broadcast during each season of the long-term agreement.
The agreement will provide the motorsport with live coverage on a majority of its events, and FS1 will cover Friday and Saturday qualifying, and a minimum of 16 Sunday eliminations.
“This really is a game-changer for NHRA regarding the presentation of our marquee product, the NHRA Mello Yello Drag Racing Series,” says Peter Clifford, NHRA president. “FOX Sports promises to be just the right media partner we’ve been looking for to help give our professional series the stage it deserves and to provide our passionate fans the timely, quality coverage they are craving.”
Along with television coverage, the NHRA will sell advertising and sponsorship packages for Fox’s coverage of its events.
For more information, visit nhra.com. — J.B.