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Manchester United Launches Footwear in South Korea

By John Burns, Associate Editor
September 10, 2015

ManUDonaco

Manchester United, a top soccer club in England’s Barclays Premier League (BPL), has appointed Sbenu, Seoul, a South Korean footwear brand as the club’s official casual footwear partner in the country.

“Sbenu is a popular brand in Korea, and we look forward to seeing the Manchester United crest on their products,” says Richard Arnold, group managing director, Manchester United. “Having recently opened its 100th store and soon to be opening its 100th franchise, we are confident these products will be attractive to our 15 million South Korean fans.”

Manchester United-branded casual footwear will be exclusive to the Sbenu brand in South Korea.

“Through our partnership with Manchester United, the world’s biggest football club, we look forward to delivering innovative co-marketing initiatives to the fans to ensure Sbenu stays at the forefront of their mind as South Korea’s leading shoe brand,” says Hyo-Jin Hwang, CEO, Sbenu.

For more information, visit manutd.com. — J.B.