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LIDS Holiday Campaign to Benefit Make-A-Wish

By John Burns, Associate Editor
December 9, 2015

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LIDS, Indianapolis, is supporting the Make-A-Wish children’s charity’s wish-granting efforts across its nearly 1,300 retail stores this month.

Visitors can make a donation via in-store collection containers and at check out through Dec. 31, and will help grant wishes of children with life-threatening medical conditions.

“We count among our customers some of the most passionate and spirited people anywhere: sports fans. It is with great joy that we help guide some of that passion toward a well-deserving cause this holiday season,” says Ken Kocher, president of LIDS Sports Group. “With the help of our amazing customers, we hope to help Make-A-Wish bring a little joy into the lives of the children and families it serves.”

For more information, visit lidsfoundation.org. — J.B.