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NASCAR Announces Banner Year for Retail Sales, Viewership

By John Burns, Associate Editor
December 7, 2015

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NASCAR recently announced that driver merchandise sales at tracks increased more than 20% with the Fanatics Trackside Superstore’s launch this past July.

NASCAR also announced its top-five-selling drivers for the 2015 season at the Fanatics Trackside Superstore: Dale Earnhardt Jr. led the list, followed by Jeff Gordon, Kevin Harvick, Jimmie Johnson and Kyle Busch.

Additionally, The Chase for the NASCAR Sprint Cup Championship on NBC and NBCSN was the most-watched finale since 2005, with a peak of about 12.4 million average viewers.

The finale marked the conclusion of the first season of the largest and most lucrative television partnerships in NASCAR history. NASCAR amassed about 4.1 billion social media impressions, 1.1 billion page visits and a 34% year-over-year increase in its mobile audience.

“We had unprecedented collaboration with stakeholders this season and saw many positive results in our effort to innovate, better serve our fans and grow the sport,” says NASCAR Chairman and CEO Brian France. “We will continue to work tirelessly this offseason to further improve the fan experience at every turn and look forward to kicking off next season at the Daytona 500, where fans will experience the unveiling of the world’s first motorsports stadium.”

For more information, visit NASCAR.com. — J.B.