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O’Neal Teams with Authentic Brands Group

By John Burns, Associate Editor
December 21, 2015

Authentic Brands Group (ABG), New York, and Shaquille O’Neal announced a partnership allowing ABG to own and manage the former NBA star’s intellectual property.

“We are honored to welcome Shaquille O’Neal to the ABG brand family,” says Jamie Salter, chairman and CEO of ABG. “Together, we will continue to build on Shaq’s legacy through strategic partnerships that tap into his tremendous personality and broad appeal with audiences worldwide. Shaq’s unique position as a celebrated athlete and influential entertainer brings a new dynamic to the ABG portfolio.”

ABG will pursue strategic collaborations and long-term partnerships to broaden O’Neal’s brand around the world.

“I am thrilled to join the ABG team and its outstanding portfolio of global icons,’’ O’Neal says. “I’m looking forward to working with ABG to create new programs that engage both my current fans and the next generation.”

O’Neal’s NBA career lasted almost 20 years, during which he earned awards such as NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and 15 All-NBA Team appearances.

For more information, visit authenticbrandsgroup.com. — J.B.