Sports Licensing and Tailgate Show

January 23-25, 2018 Las Vegas Convention Center, South Hall

Latest News

Lucky Brand Introduces NASCAR Collection

By John Burns, Associate Editor
March 29, 2016

Firecracker 400 Tee[19]

Lucky Brand, Vernon, Calif., a denim and lifestyle brand, has collaborated with NASCAR to create vintage-inspired T-shirts.

The initial line of men’s retro graphic tees will highlight NASCAR’s roots and celebrate stock-car racing’s history.

One customer will be given a limited-edition VIP trip to the Coke Zero 400 Sprint Cup Series race, to be held July 2 at Daytona International Speedway. The race is historically known as the Firecracker 400, which is the inspiration for one of the featured graphics in the collection.

Enter online at luckybrand.com or nascar.com. — J.B.