NBA Board of Governors Approve Jersey Sponsorships
The National Basketball Association (NBA) Board of Governors approved the sale of jersey sponsorships beginning in the 2017-18 season.
The initial agreement is a three-year pilot program in which the sponsorship patch will appear on the front left of the jerseys opposite the Nike, Beaverton, Ore., logo.
All 30 teams will be responsible for selling their own jersey sponsorships, and the patches will measure about 2.5” x 2.5”.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” says NBA Commissioner Adam Silver. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”
The sponsor patch will not appear on player jerseys sold at retail, though teams will have the option of selling jerseys with the sponsor patches in their official retail outlets.
For more information, visit nba.com. — J.B.