Cowboys Rookie Elliott Tops NFL Jersey Sales
July 21, 2016
Dallas Cowboys rookie running back Ezekiel Elliott has the top-selling jersey through the league’s official online store, NFLshop.com, since April.
Those sales figures do not include sales from the Cowboys team store because it is the lone NFL team to distribute its own merchandise, which means it does not have to split revenue on sales generated via its own channels.
Rounding out the top five were: New England Patriots quarterback Tom Brady, New York Giants wide receiver Odell Beckham Jr., Carolina Panthers quarterback Cam Newton and Patriots tight end Rob Gronkowski. The next-highest-selling rookie jersey was Philadelphia Eagles quarterback Carson Wentz, which came in at No. 6. — M.Q.