Ben Hogan® Announces New Licensing Partnership With South Korean Leading Golf Apparel Company
Brand to Distribute Men and Women's Golf Apparel, Hosiery and Golf Accessories
June 10, 2014
Perry Ellis International, Inc. (PEI) announced today that it has entered into a license agreement with Creas Fashions, Inc., granting rights under the Ben Hogan brand in South Korea for men’s and women’s golf apparel, men’s and women’s hosiery and golf accessories: Boston bags, caps, gloves, golf towels, umbrellas, neck and foot warmers and ear muffs. Ben Hogan, a leading men’s golf brand, is part of the powerhouse PEI brand portfolio.
“The success of Perry Ellis International’s golf platform derives from our capability to offer innovation through research and development and diversification in our products,” commented Oscar Feldenkreis, president and chief operating officer of Perry Ellis International. “This partnership is a win-win situation and we are excited to work with Creas, and the potential of this collaboration in bringing further expansion to our global reach.”
“We are delighted to partner with Perry Ellis International and to launch Ben Hogan apparel and accessories,” stated Jinseok Woo, CEO of Creas. “We know that the Ben Hogan brand will be widely sought after by the avid golf enthusiast.”
Creas will distribute product throughout South Korea in Department Stores, Golf Specialty Stores, and through Home Shopping.
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit www.PERY.com.