Sports Licensing and Tailgate Show

January 22-24, 2019 Las Vegas Convention Center, South Hall

Latest News

Adidas pays $1.3 billion in Manchester United deal

July 14, 2014

According to CNNMoney, Adidas has recently signed a $1.3 billion sponsorship deal with Manchester United. The German sports apparel company has agreed to pay the English soccer club at least £750 million ($1.3 billion) over the period of the contract, more than double the value of its existing deal with Nike. Under the new deal, Man U will wear Adidas uniforms for the 2015-2016 season and Adidas will be the exclusive worldwide distributor of Manchester United branded merchandise.