N.Y. Knicks NBDL Team Partners with Chase
The Madison Square Garden Co. (MSG) and Chase recently announced that Chase will become a marketing partner of the Westchester Knicks, the official National Basketball Association (NBA) Development League (NBDL) affiliate of the NBA’s New York Knicks.
Part of an existing Marquee Partnership, the relationship means Chase will receive prominent logo placement on both home and road Westchester Knicks jerseys. This will provide Chase with unique brand exposure to fans in arenas and other consumers via traditional and digital media platforms, according to the company.
The Chase logo also will appear on the center court jump circle, on the apron of the court, and in additional locations in the Westchester County Center. The partnership helps build a presence for Chase in Westchester County and beyond, with brand integration across the Westchester Knicks’ promotional and marketing initiatives.
“We are thrilled about tipping off the Westchester Knicks’ inaugural season with Chase, who we have been honored to have as our Marquee Partner for the last four years,” says Ron Skotarczak, executive vice president of marketing partnerships, The Madison Square Garden Co. “We appreciate Chase’s support of our new NBA Development League team, which is an important part of our organization, and believe this partnership will provide Chase with a great and unique way to connect with the Westchester community.”
Chase was named MSG’s first-ever Marquee Partner in September 2010. Through this partnership, MSG provides Chase with access for its best customers and premier brand exposure across MSG’s properties and brands, which include a portfolio of venues, professional sports teams, entertainment brands and events, and networks.
For more information, visit westchesterknicks.com. — J.L.