MLS Adds New Licensees
Soccer United Marketing, New York, has secured 15 new licensees to partner with Major League Soccer (MLS), New York, with deals that are expected to expand the sports organization’s merchandise offering.
The new partners include Junk Food Clothing, The Antigua Group, Concepts Sports, Homage, All Star Dogs, Fabric Traditions, Bleacher Creatures, Futbol Artist Network, Cirrus Fitness, Victory Tailgate, Oyo Sports, CR Gibson, Coveroo, Global Tour Golf and Society 43.
Those partners will manufacture a wide variety of MLS-branded items, including clothing and apparel, pet products, novelties, art, tailgate games and eyewear.
“We’re thrilled to partner with these 15 outstanding brands, which will go a long way toward bolstering our presence and visibility in the market,” says Maribeth Towers, senior vice president of consumer products for MLSoccer and Soccer United Marketing. “This gives us the opportunity to super serve our core fans and offer a broader range of products than ever before.”
For more information, visit mlssoccer.com. — J.B.