Tottenham, Fanatics Sign Retail Agreement
Tottenham Hotspur, an English soccer club and member of the Barclays Premier League, has paired with Fanatics for a multi-year North American licensing deal.
Tottenham’s North American licensing agent, Fermata Partners, brokered the deal at Licensing Expo, which was held last month in Las Vegas.
“We are proud to become the first European football club to be working with Fanatics. Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product,” says Gary Jacobson, brand licensing manager, Tottenham Hotspur. “For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take club product into new and exciting areas of retail.”
Fanatics will sell a range of apparel and headwear through its online stores in the United States and Canada.
For more information, visit tottenhamhotspur.com. — J.B.