Emerald Expositions to Launch Brand Licensing Event
Slated for 2016, event will bring retailers, key brands and media together for two-and-a-half days of business and networking.
The latest in the company’s licensing event portfolio, Brand Licensing Select will provide a forum for brand licensors, agents, brand owners and retailers to learn about upcoming licensing programs, retail programs and marketing initiatives in a private setting.
The inaugural event is slated for Sept. 27-29, 2016 in New York, the largest market for brands, retailers, manufacturers and media, making it an ideal location. Brands will be matched up in advance with retailers based on requests. All appointments will be scheduled by the Emerald Licensing team. In addition to direct appointments, Brand Licensing Select will allow for frequent and intimate relationship-building and networking opportunities between all brand and buyer participants.
“We have felt, for a while, the need to have a dedicated brand licensing event,” says Jeff Lotman, CEO, Global Icons. “There is no other event targeting the specific licensing space, and of course New York is a great place to host it. We will fully support the concept and launch. This concept and business model, along with the deep reach that Emerald Expositions has in retail, is a definite plus.”
This unique format will bring an invited group of key retailers, licensors and brands together in a private setting, away from the traditional trade show format.
“This exclusive event provides a platform for brands in the licensing space to have a bigger voice in the marketplace and a stage to speak to retailers looking to bring licensed product into their store mix,” says Liz Crawford, Emerald Expositions vice president and group show director, licensing. “Key retailers are looking for a setting where they can have high-level marketing conversations away from a crowded show floor.”
Brand Licensing Select also will feature a media preview event to showcase the brands’ focus on products being launched to the consumer market, and to highlight brand successes at retail. Target media include Forbes, The Wall Street Journal, Fortune, USA Today, Brand Week, Adweek, Money and more.