adidas Announces Partnership with Aaron Rodgers
Green Bay Packers quarterback Aaron Rodgers, last season’s National Football League (NFL) MVP, has agreed to a multiyear partnership with adidas, Herzogenaurach, Germany.
Under terms of the agreement, Rodgers will debut adidas cleats this season and collaborate on future product development across training apparel, equipment and footwear.
“adidas is an inspiring brand, with a ton of momentum, and this is something I wanted to be a part of,” Rodgers says. “I’ve set the bar high throughout my career and the opportunity to collaborate, and have influence on products and marketing with adidas, is a game changer for me.”
Rodgers, the NFL’s all-time leader in passer rating, earned his second MVP award last season and led the Packers to a Super Bowl victory in 2010.
“It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team,” says Mark King, president, adidas Group. “This is just the start, as we continue to reignite our brand in America.”
Rodgers also will travel on behalf of adidas to major sporting events and brand initiatives.
For more information, visit adidas.com. — J.B.