Adidas, Indiana University Ink $53.6 Million Deal
The deal, an eight-year extension of the current agreement between the two entities, runs through 2024.
Under the terms of the agreement, adidas will pay $6.7 million a year to Indiana University Athletics, outfit all 24 of the school’s varsity sports teams, and provide alternate uniforms to the school’s football and men’s basketball teams.
adidas also will co-brand with Indiana University Athletics in social media, marketing campaigns and in-store promotions.
For more information, visit adidas.com. — J.B.