Sports Licensing and Tailgate Show

January 22-24, 2019 Las Vegas Convention Center, South Hall

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Life is Good Partners with Notre Dame

By John Burns, Associate Editor
October 14, 2015


Life is Good, Hudson, N.H., has partnered with the University of Notre Dame to launch its first collegiate licensed apparel collection.

The collection includes 11 men’s and six women’s styles, all featuring the optimistic Life is Good message with recognized Notre Dame icons such as the logo and Leprechaun.

“There is something powerful about coming together to show collective college pride,” says Bert Jacobs, co-founder of Life is Good. “We are long-time fans of Notre Dame-they have one of the best collegiate licensing programs in the country, and they share so many of LIG’s Superpowers- like compassion, gratitude and authenticity. We are excited to head back to school with them, spread the power of optimism, give back and have a little fun while dong it.”

Bert and John Jacobs, the company founders, visited Notre Dame last weekend for student and alumni meet-and-greets, book signings and a tailgate.

For more information, visit — J.B.