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Manchester United Seals Footwear Deal

By John Burns, Associate Editor
November 16, 2015

Manchester United Lifestyle Shoes. Courtesy of SHIP BRANDS B.V. (PRNewsFoto/HEROES S.R.L.)

Manchester United F.C. recently signed a multi-year, global partnership with Heroes, a luxury footwear brand.

Heroes will produce an exclusive Manchester United collection of shoes, and also will serve as a team sponsor.

“Football is all about teamwork, and to play like a team it’s important to look like a team,” says Richard Arnold, group managing director, Manchester United. “Our partnership with Heroes will not only provide our first team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players.”

For more information, visit — J.B.