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Wal-Mart Names Tony Rogers U.S. CMO

By John Burns, Associate Editor
December 22, 2015

Wal-Mart Stores Inc., Bentonville, Ark., has named Tony Rogers as its United States chief marketing officer to oversee messaging for the mega-retailer.

Rogers takes over for Stephen Quinn, who held the role of U.S. chief marketing officer since 2007. Rogers’ most recent role in his 10-year Wal-Mart career was as marketing chief for operations in China.

In early December, The Wall Street Journal reported that Wal-Mart hired Michael Francis, a former Target. Corp. employee, as a marketing consultant.

Wal-Mart CEO Doug McMillon has made several executive changes in recent months in order to focus the company on long-term goals such as boosting e-commerce sales and making stores more efficient.

For more information, visit — J.B.