Sports Licensing and Tailgate Show

January 22-24, 2019 Las Vegas Convention Center, South Hall

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Lucky Brand Introduces NASCAR Collection

By John Burns, Associate Editor
March 29, 2016

Firecracker 400 Tee[19]

Lucky Brand, Vernon, Calif., a denim and lifestyle brand, has collaborated with NASCAR to create vintage-inspired T-shirts.

The initial line of men’s retro graphic tees will highlight NASCAR’s roots and celebrate stock-car racing’s history.

One customer will be given a limited-edition VIP trip to the Coke Zero 400 Sprint Cup Series race, to be held July 2 at Daytona International Speedway. The race is historically known as the Firecracker 400, which is the inspiration for one of the featured graphics in the collection.

Enter online at or — J.B.