WWE, Petmate Agree to Terms
World Wrestling Entertainment Inc. (WWE), Stamford, Conn., and manufacturer Petmate have agreed to produce a collection of WWE-inspired pet products, according to The Licensing Letter.
The collection will include pet beds, toys, collars and leashes, and will feature WWE superstars such as The Rock, Stone Cold Steve Austin and John Cena.
“The Petmate WWE collection is the perfect storm. This winning combination partners a leading pet product manufacturer in a growing industry with the massive built-in audience of passionate WWE fans,” says Chris Wilson, executive vice president, marketing and new product development, Petmate. “Now, these dedicated enthusiasts can provide their pets with the quality products they have come to trust from Petmate, while expressing their passion for WWE.”
The collection will hit retail shelves in June. — J.B.