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NCAA Final Four Teams See Apparel Sales Spike

By John Burns, Associate Editor
April 4, 2016


According to Fanatics, Vancouver, Canada, all four teams in the 2016 NCAA Final Four — the University of Oklahoma, Syracuse University, University of North Carolina-Chapel Hill (UNC) and Villanova University — have seen triple-digit spikes in apparel sales.

Syracuse saw sales grow by 750% from March 27-31 with its surprise Final Four appearance, but UNC is the top seller throughout the NCAA Tournament.

Syracuse became the first 10 seed to reach the Final Four since the NCAA Tournament’s expansion to 64 teams. Syracuse, along with Oklahoma, have since bowed out of the tournament.

Villanova’s sales increased by 640%, Oklahoma’s by 300%, and UNC’s spiked by 250%.

March Madness typically generates about $10 million in licensed merchandise retail sales during the Tournament, according to the Collegiate Licensing Co.

For more information, visit — J.B.