NFLPA, opendorse Extend Partnership
The NFL Players Association (NFLPA), Washington, D.C., through its licensing and marketing arm NFL Players Inc., and opendorse, Lincoln, Neb., have announced a renewal of their partnership that will entrench opendorse as the NFLPA’s social media activation partner.
“NFL players influence more than 250 million social media followers every day, providing brands a more direct way to reach and engage fans,” says Ahmad Nassar, president of NFL Players Inc. “We’re delighted to again work with industry leaders in social media activation at opendorse as they help maximize the players’ growing digital power.”
opendorse provides an easy activation solution for NFLPA partners to construct and execute NFL player-driven social media campaigns, according to the company.
The NFLPA and opendorse have activated social media campaigns with more than 400 NFL players, more than 1,100 NFL player-driven social media campaigns, and have reached more than 125 million NFL fans on social media.
For more information, visit opendorse.com. — J.B.