NBA to Open Middle East Stores
The National Basketball Association (NBA) recently announced a partnership with Al Mana Fashion Group to open the first NBA Stores in the Middle East.
Scheduled to open in Doha, Qatar, during the 2016-17 NBA season, with additional stores in the United Arab Emirates, Saudi Arabia and Kuwait to follow, the stores will provide fans in the Middle East with access to the widest range of official NBA merchandise and memorabilia in the region, including apparel, jerseys, footwear, sporting goods and more.
“This long-term project cements the NBA’s commitment to grow our footprint across the Middle East,” said NBA EMEA Vice President of Global Merchandising Vandana Balachandar. “As the demand for the NBA continues to grow in the Middle East, our partnership with Al Mana Fashion Group will allow us to provide a comprehensive assortment of NBA merchandise while bringing the official NBA shopping experience to our fans in the region.”
Fans in the Middle East can receive more information by visiting nbastore-me.com, and they can also continue to shop online at NBAStore.eu for NBA merchandise, including exclusive products from all 30 NBA teams.
For more information, visit nba.com. — J.L.