Life is Good Expands College Partnerships
July 27, 2016
Optimistic lifestyle brand Life is Good has announced partnerships with more than 10 additional colleges following a successful launch with the University of Notre Dame last fall.
The men’s and women’s co-branded collection features positive messages integrated with the schools’ individual logos, colors and images. The company donates 10% of annual net profits to help kids facing poverty, violence and illness.
The additional schools joining the Life is Good roster include: Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, and The University of Oklahoma. Company co-founders Bert and John Jacobs’ alma maters – Villanova University and the University of Massachusetts, Amherst — also will be part of the team. Additionally, Auburn University, Texas Christian University, and University of California, Berkeley will join the roster later this year.
The collection will feature an assortment of men’s and women’s styles in short- and long-sleeve shirts, and fleece, designed for students, college sports fans, alumni and parents/family members.
The co-branded collection is available now online, and at select retailers and campus bookstores. Life is Good plans to further expand its collegiate licensed offerings later this year in a partnership with WinCraft and in early 2017 with Tervis. — M.Q.