Brand Liaison Secures NFL License for China
September 13, 2016
NFL Intl. LLC has granted a license to TD Brand Global, New York, for certain men’s and women’s apparel and accessories in the China Territory, which includes China, Hong Kong, Macau and Taiwan.
TD Brand Global is a client of The Brand Liaison, an international licensing agency. The agreement is for multiple years and includes both hard- and soft-line rights.
“We are thrilled about this licensing opportunity with the NFL in China,” says Kevin Chen, managing partner, TD Brand Global. “The NFL is a sensational attraction in the United States and the sport is growing fast in the Asian markets. Thanks to the Brand Liaison, we are now able to play a significant role in expanding NFL licensing in China. With premium resources in manufacturing and distribution, we are confident that the relationship between NFL and TD Brands will lead to a great success.” — M.Q.