ABG, Erving Form Partnership
October 3, 2016
Authentic Brands Group (ABG), New York, has announced a partnership with Julius “Dr. J” Erving to own and manage his intellectual property.
“We are honored to welcome such a distinguished and esteemed figure in basketball to the ABG family,” says Jamie Salter, chairman and CEO of ABG. “Dr. J is a living legend whose legacy goes well beyond the game and we see a real opportunity to build this brand for multiple generations.”
ABG also owns and represents the brand of Shaquille O’Neal in its Celebrity & Entertainment division. ABG will collaborate with Erving on the development and global expansion of his brand, according to the company.
“I am thrilled to join the ABG team to preserve my legacy and grow my brand,” Erving says. “I consider it a personal mission to use my influence to make a difference in people’s lives and look forward to working with the team to find new and innovative ways to reach my fans and engage with new audiences.” — M.Q.