Texas, Logo Brands Ink Licensing Partnership
October 21, 2016
The University of Texas-Austin and 289c Apparel reached a multi-year agreement with Logo Brands, Franklin, Tenn.
The partnership gives Logo Brands exclusive rights to produce and distribute Texas Longhorns-branded folding chairs, tents, coolers, beach inflatables and more. The products are available in big-box and independent retailers and online.
“Logo Brands is committed to the power of brand building in the college market through exclusive partnerships that elevate, enhance, as well as protect and promote, the brand identity and experience,” says Phil Dooley, vice president of brand at Logo Brands. “Logo Brands has been a proud partner with UT for over 15 years. The University of Texas Longhorn community is spirited, passionate and proud of what the UT brand means from Austin, Texas, across the U.S. and around the globe.” — M.Q.