Blake Davidson

The 2019 seminar schedule will be announced soon. Last year's seminars are listed below. 


Sports Licensing and Tailgate Show will be hosting its 2nd annual Industry Breakfast and Keynote Address, Tuesday, January 23 at 7:30 am. All registered attendees and exhibitors are invited to join us for a hot breakfast and to enjoy this year’s keynote speaker – NASCAR’s Blake Davidson.

Davidson is the Vice President of Licensing & Consumer Products at NASCAR. He is responsible for developing and leading the sanctioning body’s entire licensing and merchandising strategy. Davidson manages NASCAR’s traditional and non-traditional licensing, which includes NASCAR’s publishing, retail, interactive and business development efforts, as well as its international merchandising efforts.

Come hear about how NASCAR has evolved to meet the needs of its changing audience and how it is marketing to millennials and younger fans.

The Keynote and Breakfast are free to registered attendees.

Trends and Numbers: A Look at Sports and Licensing
Marty Brochstein, SVP Industry Relations and Information at The International Licensing Industry Merchandisers’ Association (LIMA)

This session will take a look at where the sports licensing business is today, using the results of LIMA’s latest Annual Licensing Business Survey, as well as responses to our end of year flash survey of licensing executives, to spotlight the state of the business and the challenges and opportunities facing the industry going forward. Get insight on the licensing industry as a whole, the sports sector in particular, and some of the trends and forces affecting both. Find out where you fit in and how you can capitalize on opportunities the future presents.

Tips & Strategies for Building Healthy Supplier Partnerships
Independent College Bookstore Association (ICBA) & The Mann Group

Offering customers the right products at the right prices cannot be achieved without healthy supplier partnerships. Forming productive vendor and distributor relationships depends on many factors including accountability, commitment, information sharing, and trust. Too many suppliers in a category can mean inefficiency, increased paperwork, and hard-to-manage assortments. Too few suppliers in a category can mean not enough choices for consumers and no options for special circumstances. This session will discuss the best ways to go beyond basic buyer/supplier relationships to develop true “win-win” partnerships.

Successful Strategies for Assortment Planning
Independent College Bookstore Association (ICBA) & The Mann Group

Growing sales is more important than ever but developing the right strategies for managing product and category assortments challenging. To achieve success, retail must develop clear philosophies and implement smart techniques to develop product assortments that match your goals and to appeal to your specific customer base. This session will discuss assortment strategies that can apply to stores of all types and sizes.

*Seminars are open to all attendees and exhibitors. Must have show badge to attend.*


Product Showcase

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