SEMINARS

INDUSTRY BREAKFAST & KEYNOTE: NPD’S DIRK SORENSON

Thursday, January 16

7:30 am

Sports Lounge presented by Fanatics

Free hot breakfast will be served. 

The Sports Licensing and Tailgate Show will be hosting its 4th annual Industry Breakfast and Keynote address, Thursday, January 16 at 7:30 am in the Sports Lounge in the Oceanside Ballroom. All registered attendees and exhibitors are invited to join us for a hot breakfast and to enjoy this year’s keynote speaker – Dirk Sorenson, Director, Industry Analyst in The NPD Group’s Sports practice.

Sorenson travels the country providing insight on the U.S. sports landscape to the sports manufacturing and retail communities. Dirk’s knowledge of data-bound product management strategies is sought after by top global manufacturers. He will be presenting a view into the future of sports licensing based on NPD’s extensive data.

NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. 


Thursday, January 16

11:00 am

Improving the Consumer Engagement Experience at Retail

Chad Phillips and Daniel Fogel, Collegiate Licensing Company (CLC)

Research shows that the customer experience at retail – both instore and online – can impact purchases as much as price and product quality. CLC’s Chad Phillips and Daniel Fogel will share consumer insights and discuss how to provide better brand experiences through visual displays and storytelling to connect with consumers.


2:00 pm

Trends and Issues for the Year Ahead…. And Beyond

Martin Brochstein, SVP, Industry Relations & Information, Licensing International

We’ll take a look at some of the key factors shaping today’s Sports Licensing business, but also discuss trends, opportunities and issues for 2020 and the next few years. Ecommerce? Counterfeits? Collegiate athletes? As always, we’ll also offer results of an exclusive poll about what YOU think about the business.  


Friday, January 17

10:00 am

Build a Winning Assortment to Support your Sales and Customers!

Denise R. Walsh, Strategic Campus Advisor, Campus Advisory Services

Do you know what your customers want? Are you building assortments that ensure you will satisfy your customer’s wants and achieve your sales targets? Discover tips on effective assortment planning key activities and how to organize your products and develop a calendar to keep you on track. Understanding your data will help you make smarter/faster decisions and tell you what you need to keep or what needs to go. Your customers are voting every time they spend, so let’s examine the art and science of assortment planning.


2:00 pm

Collegiate Market Trends for 2020

Paula Haerr, Vice President of Programs & Services, ICBA

Want to hear about the top trends in the college store marketplace?  The Independent College Bookstore Association (ICBA) will share insights into some of the leading collegiate licensed product trends as heard from leading manufacturers and college store buyers from around the country. From students, to alumni and sports team fans, the college store focus spans the gamut of traditional collegiate graphics to the latest fashion trends. 

 

*Seminars are open to all attendees and exhibitors. Must have show badge to attend.*

 

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