BE A PART OF THE

MVP OF SPORTS RETAIL

Get ready to experience the ultimate event dedicated to the exciting world of sports and collegiate licensed merchandise! The Sports Licensing & Tailgate Show is the only event dedicated to the business of sports and collegiate licensed merchandise. Each year, this premiere industry event attracts a diverse range of retailers and schools from all corners of the country, all eager to discover new products, meet fresh vendors, and most importantly, place orders for the hottest sports licensed products on the market. If you’re a licensee, manufacturer or brand owner representing professional or collegiate leagues and teams, this is the event you simply can’t afford to miss!

Retail Attendance

The Show continues to grow year after year and attracts the widest variety of retailers. Buyers come from concessionaires, college bookstores, mass market retailers, gift shops, drug stores, sporting goods stores and more. Every retailer goes through a strict qualification process to ensure exhibitors get the most qualified audience possible.

See the entire 2024 store list.

Amazon
Walmart
Eagle Eye Outfitters
Sports Nation
Aramark

Sam’s Club
Hot Topic
Pottery Barn Teen
Pro Image Sports
The Party Shop

UCLA Store
Lids
Fanatics
The TJX Companies
Bealls Outlet Stores

Collegiate Attendance

The collegiate licensing segment continues to grow. In addition to hundreds of college bookstore buyers, including Follett and Barnes & Noble College Booksellers, in 2022/2023 there were more than 120 college licensing departments in attendance.

View the entire 2024 College Bookstore list.

View the entire 2024 Collegiate Licensing list.

Baylor University
Yale University
Texas Christian University
University of Arizona
Louisiana State University

Michigan State University
UCLA
University of Michigan
Texas A&M University
University of Utah

Wake Forest University
University of Arkansas
University of Tennessee
Duke University
University of Florida

QUALIFIED BUYERS

STORE FRONTS

COLLEGIATE LICENSING OFFICIALS

STATES + D.C. PRESENT

TOTAL ATTENDANCE

Kick-Off the Season with SLATS…

I’ve been attending SLTS for two plus decades. It’s the main reason I’ve been able to build such a diverse business network. I always look forward to the show.

DJ Kazmierczak

Panini America

Sports Licensing is such an amazing time getting together with everyone from our industry and taking a very crucial few days to get away from the desk and get back into what makes this industry amazing. Connecting with other like minded folks. Can’t wait to be back!

Mike Hammer

VGHC

As a long-time supporter and exhibitor, Ultra Game NBA & NFL by Icer Brands makes this show a priority for our business. It continues to introduce new opportunities as well as catch up with great partners and friends.

Joe Adelantar

Icer Brands

Marketing & Sponsorship Opportunities

Set yourself apart from your competition and get the attention of buyers with our unique marketing opportunities. There is something to fit every marketing objective and every budget.

SPONSORSHIP OPPORTUNITIES

License to Buy

For only $895, exhibitors can place a License to Buy coupon in the show directory. The License to Buy program incentivizes buyers to visit your booth by rewarding them with money back on purchases they make at the show.

Here are the License to Buy stats from the 2024 show:

Orders written with participating vendors

# of Participating LTB Exhibitors

# of Retailers That Participated in the LTB Program

Total $ Rewards Given to Participating Retailers

New Product Zone – $695

Show off your new items and drive additional traffic to your booth. The New Product Zone is a cost-effective way for you to highlight your latest products!