Held January 20-22, 2021 in Las Vegas, the Sports Licensing and Tailgate Show is the premier event for licensors, licensees, retailers and colleges interested in licensed products. 

Attendees will have the chance to see nearly 400 exhibiting companies, representing every possible product category. All of the professional leagues and collegiate teams will be represented. Licensors returning will be Collegiate Licensing Company, NASCAR, National Hockey League and NBA Properties Inc. 

The show attracts buyers from all types of retailers: specialty shops, fan shops, department stores, sporting goods stores, online retailers, collectibles and gift stores. Retailers that attended in 2019 include: Academy Sports & Outdoors, Amazon.com, Belk Inc., Dick’s Sporting Goods, Dunham’s Sports, Fanatics, Hibbett Sports, JC Penney, Lids, Rally House, Wal-Mart, Zulily and many more. Click here to view the 2019 store list. 

The 2019 show continued to grow in the collegiate licensing segment. In addition to hundreds of college bookstore buyers, including Follett and Barnes & Noble College Booksellers, there were more than 150 college licensing departments in attendance.

Registration opens in September. Click here to join our mailing list to be alerted when you can register. 

The Sports Licensing & Tailgate Show is produced by Emerald Expositions. Formerly Nielsen Expositions, Emerald Expositions is a leading operator of business-to-business tradeshows in the United States, producing over 85 tradeshows and conference events per year connecting buyers and sellers across nine diversified markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.

Other Emerald Expositions Sports & Retail events include Outdoor Retailer, ASD, Imprinted Sportswear Shows, Interbike, Surf Expo, Surtex, Internet Retailer Conferences, and the National Stationery Show. This crossover allows Emerald customers to benefit from the synergies between the retail, sports, general merchandise and sports licensing & tailgate events. Click here to view all of Emerald Expositions’ events

Senior Vice President, Sports Group: Marisa Nicholson

Sales Director: Matt Lawson 

Marketing Director: Nikki Puckett 

Order Entry Manager: Sara Burns 

Vice President, Operations: Cathy Griffith 

Operations Manager: Laura Ouimet 

Operations Coordinator: Kathryn Markham

Product Showcase

Register now for the opportunity to connect with thousands of attendees and vendors.

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